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INTRODUCTION TO GOOGLE STAR RATINGS:
Google Customer Ratings means a process which allows to rate the particular purchase experience with the partners who are participating in the program. The rating which is given can help other shoppers to make decision to purchase. It is calculated by using a proprietary algorithm which will takes various factors into account by working on accurate reflection of reputation of a business. It can be done by sending a survey request email to customers who are regularly rating their shopping experience with proper satisfaction.
According to Google guidelines, one has to be careful for not collecting any positive reviews and limited negative reviews and will results to a fine.
There are various ways to enhance Google Star Ratings which are:
▪︎For increasing the Google Star Ratings one should share positive reviews on the website and social media channels to give proper knowledge about the company and also showcasing its reputation. This all will help to encourage others to give reviews.
▪︎ If company is providing its excellent services then will results to get more positive positive reviews. Customers are leaving their reviews according to their experience.
▪︎ Sharing of satisfied customer stories who are being benefited from the products or services can surely leaves positive reviews about the company.
▪︎ Website pop-ups are a great way for the visitors to leave their feedback directly on the website which by making the process more convenient and will also encourage more reviews. It is helpful for boosting up the number if reviews and hence hence improves online reputation also
By strategically placing these pop-ups .
▪︎ It also works by creating a customized workflow by the use of automated survey software. For example, one can add a question to the survey by asking customers i to give a review for you.
▪︎ Conducting of surveys are the most effective way to understand customers' sentiments by keeping them busy with the brand. And to measure feedback using the standard metric Net Promoter Score, NPS surveys are used. And if a customer takes your survey, they might want to write a review as well for your brand if they had an excellent experience.
▪︎ By the use of creating thoughtful and personalized questions, one cannot make the review process more engaging for customers but will also increase the chances of receiving detailed feedback.
▪︎ But with a Google review embedded into a QR code, you can reach out to customers almost everywhere. For example, in a retail store, you can print the QR Code and display it at various touchpoints like the billing point, exit gate, etc.
▪︎ Physical cards can be printed and used at different customer touchpoints to collect Google reviews. One can Print steps to writing a review for the business
Print a QR code with the review link embedded into it so users can scan the code to visit the review page with a click. These cards can be used in different ways by sending them to customers when a product is delivered to them and can also be distributed at the physical store if your brand has a physical presence.
▪︎ Social media makes it easier to reach customers, which makes the brand more visible. So, in addition to using the social platforms for branding and can easily reach out to customers to get Google reviews. One can add the link in the bio of the social media profile and even share it through posts so customers and people who have interacted with your brand in some way in the past can share a Google review for you. Getting more reviews from your current customers will helps to build and maintain trust among customers and convert them into loyal customers.
▪︎ A well-optimized listing which is almost complete and up-to-date can attract more attention and encourage customers to leave more and more reviews.
CONCLUSION
In conclusion it can be said that Google reviews are important for all company brands and there's no bad time to start working on increasing the number of reviews and ratings. Surveys and embed direct link for reviews help to enhance Google review score and offer more review opportunities for the customers.
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